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Company Presentation 22.07 Morning (Services (Double Degree (Method (6-8…
Company Presentation 22.07 Morning
Org. Structure
Mgmt: Pili & Mauricio
Pili:
relationshop mgmt with schools
Educational mission
school networking.
principles
vice principles
coordinators
Takes care of families (third customer segment)
40 families in 3 years
Mauricio
Marketing strategy
budget
Sales monitoring
Commercial department
Manage some schools
close deals
Lorena
comes in once deal is done
helps students with all they need.
Complaints, aid for any issues students have on site.
Marisol
Visa advisor
reviews all necessary documents
Accounting departement
Tools
Salesforce
exentsive use since 3 years
email templates for various steps in the process
10'000 emails per day
Homepages
External company responsible
Study Now.net is main.
Book & Learn
Shows programs
Price for the courses/programs
paid platform
the fees in the system are the ones that study now have.
Virtual Fair
Design by their agency
been working on it for 5 years
Live only three days, platform available all year.
the fair opens up other markets for Study Now
Promotion
schools they work with
provider from chile
over 1000 leads
21% ready to buy.
this is a very good number for them
reminder emails will be sent.
Details
Destination
Canada Nr1
ILAC major partner
Australia Nr2
US Nr3
Other: Malta, Italy, France, etc.
two campaings a year for free tickets to canada.
when student is on site, the school coordinates everything (homestay, activites, coursework etc.)
Ages:
10 - 55
Schools they work with pay commission to Study Now
Challenges
Information quality slesforce
very fragmented lead generation strategies
no single point of contact
Colombians do not trust easy
business comes mainly from referals
10% withdrawl from IDD Program because students lack motivation or other things.
How can they get more students into groups.
General Notes
Nobody dedicated to partner relationship mgmt.
Hoody only for groups
No office in Canada (yet)
Idea: Guided homepage: Decision tree
Sales happen face to face (skype at least)
3 B's as motto for what we recommend!
students and parents both are about 50/50 interested in doing the programs.
no formal feedback loop for individuals but for groups.
cannot give loans because of regulations
they do referrals to banks
cheaper and goes directly to school
Services
Language programs
most popular
English 85%
french, german, italian, english
4-48 weeks
Double Degree
Sells very well
invented by Study Now
Ottawa School Board
3 schools working with now but potential to scale
30-35 students a year
Method
tests in colombia (eng), online
6-8 courses need to be done, only 4 can be done in Canada, the rest needs to be done online
virtual high school
before travel
2nd phase in Canada
Toronto / Ottawa
ocdsb.ca
Lorena responsible for this program
benefits from structures already in place
Scholarships given, 2-3 a year to go abroad
College programs
clients
HS graduates
Already at university but want to change
students that want to study again
Assistance with anything that the student needs (essay, etc.) for Uni application
Uni recommendation.
Postgraduates
similar to college programs
Exchange Programs
just for experience
no diploma
mainly for US
Integration programs
tailor made programs for schools
mainly Canada, UK too expensive.
students are being spread across schools
Summercamps
student campus during sommer time
english courses
three a year usually
2019: 2 canada 1 UK
tailor made programs for companies
Au Pair in France
need to know france before
not very popular, french is not very popular