The Insta-fake $744M Influencer Marketing Scam with Anders Ankarlid
Who are you and what does your company do
Why did you suspect something wasnt right?
What did you learn from your research
How did your influencer marketing journey start?
How do you think brands can identify influencers with genuine value?
Where does the root of the problem Lay in your opinion? Is it the social networks, the influencer network / agencies? dodgy micro influencers or the Bots?
At A Good Company, we strive to change behaviour through transparency and fact-finding — and to get people thinking about the impact of their consumption habits on the environment.
How did you prove it was more than a hunch?
What is an engagement pod?
So your initial reseach showed big problems but could that not just be an anomely?
This takes us onto part 2 - the research with Hype Auditor
Tell us about the anomelies you found- where where the problems most obvious?
Followers
Influencer followers
Automatic Likes
What was your solution to this for your programme?
Stopped paying without proof of results
stopped beieving in the data provided
dropping brand building through influencer marketing
no more free stuff- Discounted product instead
Bot haystack
If we wantot find out more about this research or your other work and fab products where should we go?