Generation of Shopping Lists
WHO ❓
(is involved)
WHAT ❓
(products are involved)
'Shopping Lists' 🚩
explored
PROCESS ❗
Purchase
- Any appliance is purchased giving access code to customer for the app
- App is downloaded
What lists can be generated
- A regular shopping list
:regular items e.g. milk categorized as regular due to reg. section - Shop on a budget
- Items that you are out of (added during the week)
Customers
- Generate shopping lists
- Collect & share coupons
What can be done with Shopping Lists?
- Share with friends
- Build, edit, save, view in history
- View food in categories (dairy, veg etc.)
- View a history of lists
- Collect coupons (by Acme & coop. shops)
- Share coupons via NFC, Bluetooth & Wifi
Competitor Apps
- Grocery pal
- Out of milk
- Any list
- Buy me a pie
- Grocery IQ
Uses of These Apps
- Shop on a budget
- Provide best deals at local shops
- Categorize food in list
- Offer shop discounts/coupons
App
- Create shopping list on App
- Accessible on phone
Products
- Appliances not necessary
(However app is only downloadable to those who purchase appliances) - Possible pin to fridge function
ACME Kitchen
- Design Software
- Build relationships with stores for app coupons like Dunnes (5e off when you spend 20e)
- Offer ACME Kitchen coupons?
Commercial businesses
- Advertise their shops & deals within the app
- Offer coupons to attract customers
Use
- Shopping lists are generated
- Coupons are gathered, used or sent to friends
- Link in lists with menus on app
QUESTIONS RAISED 🚩
HOW CAN WE INVOLVE THE LOYALTY CARD ⁉
Loyalty Card
- Purchasing appliances/ groceries with coop. shops, builds points on card
- Card points could be used to purchase weekly coupons deals offered in app
- Grocery store coupons would be separately offered by each store
Preparation for launch
- Liaise with businesses for 'coupon' & loyalty card plan
- Access their needs and concerns and develop plan to suit this
What could we offer them?
- Marketing space
- Online presence & Increased footfall
- A chance to promote the coupons they already offer in store