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Product Management (Designing and Runnig Experiments (MVP techniques…

- - - - my costumer has the problem 'x'
      - _ matters to my costumers
      - costumers will pay for it
  - - - dev time, your time, etc
    - - annual goals
      - values
      - income
  - - - Amazon
    - - tutorial style
      - sales style
    - - Buffer
      - Basecamp
- - - - talk about day, context where they use the products
      - whats the worse part of 'X' ?
      - what do you do when you have the problema 'x' ?
    - - very sensitive to bias :warning:
      - talk around the problem
      - don' hype or defend idea
    - - dig out what parts of the product work/don't work
      - 'what should we stop doing?'
      - what is the onde thing I can do to make this better
    - - how easy is it for you to use feature 'x'?
      - if you wanted to do 'x' how would you do it in our product?
    - - Find candidates that match target group
        
        pre product
        
        Linkedin
        
        Forums
        
        Quora / Yahoo answers
        
        Twitter
        
        Your competitors
        
        post product
        
        getting warm leads
        
        power users:
        
        frequency of use
        
        high engagement
        
        use a live chat feature
        
        passive approach: continue conversations
        
        active approach:
        notification,
        pop up,
        live chat after customer service
        
        company blog
        
        don't email all users - spammy and cold
      - figure out who are you targeting
        
        pre product
        
        write down 3 types of potential costumers
        
        What is the problem?
        
        Who has the problem?
        
        '3 question stud'
        
        3 groups
        
        3 criteria
        
        Size
        
        Pain to Payment
        
        Accessibility
        
        post product
        
        think demographics of the userbase
      - getting people to talk to you
        
        3 tenets of cold email
        
        3:1 ratio to contact/response
        
        be short
        
        4 to 7 sentences
        
        Be personal
        
        Mention how you found them
        
        Be valuable
        
        Mention you're not from sales
        
        Make them feel special
    - - Don't talk about your solution
      - Don't talk about your opinions
      - The point is to get off point
      - Create comfortable environment
      - Don't answer unconfortable questions
      - Don't react to negative feedback
  - - - potential costumers
      - focus on pain points + validation
    - - existing costumers
      - focus on satisfaction, usability, pain points
- - - - Top down
      - Bottom up
  - - - Linkedin
      - Google (duh)
      - mention.com
      - crunchbase
      - Google alerts
    - - Direct
      - Indirect
      - Substitue
      - Potential
    - - Product Core
      - Size of the userbase
      - Design
      - Brand
      - Speed
    - - Competitors x Dimensions
      - Tracks competitors features
      - is important to your customer group :!!:
      - keep it short
      - gathering information
        
        interview customers
        
        use product
        
        check website
        
        read consumer reviews
        
        can be used for competitors as a whole or for a single feature
- - - - specific
  - - - buck method
      - MOSCOW
      - assumption testing
- - - - its function not form
    - - draw logo and nav bar
      - ask what is the point of this page?
      - draw out a browser
      - write out what user should be able to do
      - play around with big websites
      - dribbble.com
      - popapp.in
      - Balsamiq
- - - - Product Vision
        
        Goals