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Red Lobster Supply Chain (Seafood Catch (2009 (World consumption (35 mmt,…

- - - - 35 mmt
    - - 35 mmt
      - 12 lb capita per year
    - - 16 lb./capita
- - - - 228 Million pounds
        live seafood
        
        122 million pounds
        edible weight
    - - Farmed
      - WIld
      - Around the globe
    - - Staying close to water
      - Making deals with fishermen and
        seafood processors
    - - Visited suppliers
        regularly
        
        To communicate
        Quality requirements
        Monitor quality
        Monitor environmental
        practices
        
        Inspected to ensure
        no substandard
        food enters supply chain
    - - Cut seven days from sea-to-store
        
        By buying at sea
        vs Wholesales
      - Substantial advantage over
        competition
        
        Because of
        Scale and
        Experience
        In Seafood
        Business
      - Aquaculture would play
        role in sustainability of oceans
    - - 16 distributors
        Seafood
      - 26 locations
      - supply fresh seafood
        to restaurants
      - Fresh food is delivered
        daily 6 days per week
      - Live lobster
        
        Delivered through
        overnight express delivery
        
        three suppliers in
        Maine and
        Massachusetts
      - Other items
        
        Delivered by truck
        
        12 distribution centers
    - - Obsession over quality
      - Industry leading
        role in setting
        standards
        
        Insisted on
        Lobster Conservancy
        policy
        
        Ban on Lobsters
        that were out of
        certain range
        small and large
        
        Worked with
        New England
        Acquarium
        
        To identify seafood
        items that were not
        fished sustainably
        
        Orange Roughy
        Chilean Sea Bass
        
        Removed these from menu
        
        Develop Plans for improving
        sustainability of the Oceans
        Biomass
    - - First Chain to insist of
        Suppliers certified by
        Aquaculture Certification Council
      - Cost effective
        production method
        
        2010
        
        Farm raised samon
        
        2/3 total world supply
        
        75% less Inflation
        adjusted price
        since 30 years
        
        Shrimp followed same
        pattern
      - Advantages
        
        Consistent cost
        
        supply chain advantage
        
        Fish grown to order
        
        based on quantity
        
        Intended portion size