Please enable JavaScript.

Coggle requires JavaScript to display documents.

Environmental Scanning (Market Analysis (Market Profitability (Rivalry…

- - - - Forecasting Branch
      - Identifying Driving Forces
  - - - reducing product availability
      - lowering product quality
      - raising prices
    - - brand loyalty
      - high cost of buying capital equipment
      - patents
    - - Bargaining Power
        
        Switching Costs
        
        Dependent of Buyer's purchase on a certain supplier
        
        Number of buyer relative to suppliers
    - - Fixed Cost
      - lack of strategic diversity
      - low exit barriers
      - brand loyalties
      - differentiated products
      - fast industry growth
      - clear market leader
  - - - Estimate
  - - - staff compensation
      - rent
    - - partnership
      - delivery cost
  - - - Improvement on tools
        
        distribution apps
        
        social media apps
        
        system softwares
      - Assessment on needs
      - Research and development on system and marketing
    - - Organizational structure
      - Company Culture
        
        programs and policies
      - Control systems
        
        research and development
    - - training
        
        Post-evaluation for training programs
        
        actual training programs
        
        formulation of orientation and training programs
      - Employee recruiting
      - compensation
      - hiring
        
        ads and promotion
    - - supploes
      - equipment
      - materials
- - - - threats
      - opportunities
    - - Strengths
      - weaknesses
- - - - Instagram
        
        Bazaars
      - Facebook
    - - expos
- - - - ads
      - traffic
    - - assessment of alternatives
      - purchase decision
      - information search
      - post-purchase behavior
      - recognition of problem and needs
  - - - activities
  - - - age
      - income
      - household