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Churn (Account Churn (Accounts Churned (Accounts Stopped spending with…
Churn
Account Churn
Accounts Churned
Accounts Stopped spending with Indeed (Revenue = 0)
Bad Campaign Performance
No Hires made
Too High CPH
Poor Applicant Quality
Bad Expectation Management
Not Enough Competitor Researches (JB/SA)
Not Enough market knowledge
Too High CPA
High CPC
Low CTR
Irrelevant Headline
Wrong Keywords in Job Descriptions
Low impression
CPC set too low
Bad Job Description
Bid Optimiser
Applies
Low Apply Starts
Forms are too difficult/long to fill (Index)
Low Conversion Rate (Apply / Click)
Empty clicks
Unclear/Unattractive Job Descriptions
Keyword Settings
Positions all filled
Positions all filled using Indeed
Possible Winback
Positions all filled using Indeed and others
Bad Customer Experience
Client Budget cut
Previous Month Spenders
Accounts Spending
Brand New Accounts
Existing Accounts
Revenue Churn
Revenue Churned
Previous Month Revenue