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Re-Engagement Workflows, SOFT-REJECT RE-ENGAGEMENT (TRIGGER EA LS / Deal…

- - - - IF / THEN
        
        IF never registered for BCP & never enrolled in BCP promo drip
        
        YES
        
        Enroll in BCP workflow
        
        NO - SEND EMAIL SERIES
        
        Break down each concept covered in the assessment with an email for each
        
        Weekly "concept" email
        
        Include challenge question
        
        Enough content (~6 weeks) to line up with having them apply for the next cohort
        
        If didn't apply a second time, move to some sort of "soft-rejected re-engage at later point" bucket
- - - - YES - RE-SEND EMAIL
        
        Survicate survey email with different SL
      - NO - RE-SEND EMAIL
        -Survicate survey email with different SL & slightly different body
        
        If still no response:
        
        Set EA LS: Inactive- Lost Contact or Not Interested?
        
        Add to another list potentially?