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Slinki.net Marketing Strategy (Demographic (Starting Territories (A/B…
Slinki.net Marketing Strategy
Demographic
Artists
Venues
PR Companies
Pluggers
Management
Booking Agents
Photographers
Videographers
Studios
Engineers
Sound & Lighting Engineers
Touring Ventures
Starting Territories
Peterborough
Leicester
Norwich
Nottingham
Lincoln
NW of London
Geographically move in a horseshoe towards Liverpool and down to the south west after 6 months
A/B split campaigns to narrow best engaging content for individual branches and intersections of demographics
Use these subsections to create compelling content to best further our brand awareness
Search
Search Fields
Genre
Rating
Location
Availablility
Name
Account Activity
SEO manager in backend to amend and broaden search results across the board
Potential algorithm needed to automatically generate keywords based off of signup data and pull that information into the metatag manager and SEO manager to save editing every single page
SEO integration streamlining needs to paramount at the first hurdle of start-up.
Mail chimp integration paramount to building CRM and sales leads, as well as a prime content marketing platform and re-marketing strategy
Tag manger
Similar to Youtube's tag manger, a way to further search for a specific page based off of the individual tags (advanced Search filter)
Tag manager will work with blog posts for content across the board. SEO with interlink and boost us further up the outside search engines.
Content
Youtube Channel
Interviews
How to videos
MI Updates
Facebook/Instagram Ads
A/B split testing - variation content aimed towards split demographics
Size variations on all content
Brand Awareness campaigns
TV style adverts, 90 secs of engaging content.
Tom talking to directly to the viewer
Live music video footage montage, of all users of the site not just bands - photographers, live engineers, studios, etc.
'My Story' Videos and how Slinki changed everything about how they engage with their clients and how its changing the industry like nothing has before
Integrations between backend
Google Analytics
Ad Words
Facebook Pixal
Mailchimp
Hootsuite
Twitter
PR & Brand Awareness
Sponsor stages at Brighton Great Escape and 1000 Tree's Festivals respectfully
Showcase show in December
Stealth Marketing towards bands during setup and backstage
One large band to bring in a majority of people already in bands as the crowd (aim for 80% of the invites as band/artist related)
Affiliates
PRS
PRS Questions
Charities?
Heartsupport
Mailchimp
G-Suite sales through our platform?