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Consumer behavior (stages in the buying process (search for information,…
Consumer behavior
stages in the buying process
search for information
need recognition
product evaluation
product choice and purchase
postpurchase use and evaluation
disposal of the product
low-involvement products
impulse buying
routine response behavior
high- involvement products
extended problem solving
limited problem solving
situational factors that affect people's buying behavior
the consumer's physical situation
the consumer's social situation
the consumer's time situation
the reason for the consumer's purchase
the consumer's mood
psychological factors that affect people's buying behavior
motivation
the consumer's perception
learning
consumer's attitude
personal factors that affect people's buying behavior
the consumer's personality
personality
openness
consicientiousness
extraversion
agreeableness
neuroticism
the consumer's self concept
the consumer's age and stage of life
Low-Involvement versus High-Involvement buying decisions