NatKhat Pre-school
History
Tomar
Starting Natkhat
was not an overnight Decision
2011
Helping sister who was
looking for a preschool for
Tomar's niece
She realized there are
no good preschools
in Ujjain
She had a very different idea about
preschool
Schools they visited
had issues
dirty toilets
shabby appearance
Outdated old
curriculum
Tomar had spotted a GAP
in preschool market
She did not act
on it immediately
She has a well paid job
not ready to quit
Interest was triggered in preschools
Kept meeting principals
and parents on and off
Continued informal
market research
on Ujjain preschools
Encouraged
Many parents did
not like the preschool
offerings in Ujjain
Some parents did not care
It was like off time from
parenting to get things done
at home
2013
Gave birth to
daughter
Quit her job to stay
home for few months
She got bored sitting
at home all the time
Decided to take pre-school
project seriously
She spoke to other running
preschools in Ujjain
She was advised
to take a franchise
of kidzee or Eurokids
As learning will be less
She was not convinced
Decided to carryout
more research
As she had obligation of baby
and was not ready for
immediate plunge
to entrepreneurship
Decided to get
formally trained
Enrolled to nursery teachers training
Govt. Recognized institute
in Indore
School was flexible
Gave her study material
later to come back for exams
Sincere and regular
Many of batch mates
were considering
becoming franchisees
for well known brands
Tomar
Appeared franchise option easy
route to prosperity
Everything was served
Franchiser with the
national level marketing
Demand is expected
They provide the training
Curriculum already in place
tried in many schools
Buy all materials and carryout
instructions
Ensures demand from day 1
Enthusiastically started researching
10 national level brands
After surface is scratched
Multiple issues are identified
- Franchisee fee
Offered predesignated curriculum
some standard equipment
One brand asked for
1 Million upfront payment
No choice of customization
Not liked by Tomar
All materials must be bought
from their company
18% Royalty on the Fees charged
NTT Teachers Advice
Engaged Consultancy Firm
Early Childhood Education (ECH)
Excellent decision
Helped with designing
cutting edge curriculum
Kind of Teachers and staff to hire
Training the teachers
Design of interiors
Procurement of all materials
toys, swings, boards,chairs,
desks, benches, etc
2015
Opened Natkhat
Meaning naughty or evilish
Named based on her belief
children on that age to be