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OKRs, Boost Referral / PR (Note: Currently, we are paying for 2 listings :…
OKRs
Boost Referral / PR
Note: Currently, we are paying for 2 listings :
https://thedigitalprojectmanager.com/best-trello-alternatives-top-kanban-tools/
https://www.softwaretestinghelp.com/jira-alternatives/
We can test
https://www.guru99.com/jira-alternatives.html
Communicate re-branding. Campaign on social media and email campaign.
Earn 50+ reviews on Capterra / we can use the Email list from the PM book
Growing social media following by 30%
Collaborate with 2-3 industry influencers on high-profile campaigns
Newsletter sponsorhsip - We have 4500$ credit here
https://thoughtleaders.io
Increase Organic Traffic/Trials
Agile PM silo (finish in 1 month)
Boost current rankings / Linkbuilding
Optimize Knowledge base articles for organic rankings
Put C2A in KB articles that rank organically
Optimize current articles/ Discover potential keywords / Redirect some keywords to other URLs (e.g. kanban tools)
Paid Traffic (So far 31800$/22 clients = 1445 cpa) - decrease CPA
Google Ads CPA (user to trial) is 37.67 $ - Niki will take lead here.
BingAds - We are still testing it. Surprisingly it converts pretty well. CPA (user to trial) is 43$. Niki will take lead here.
Try Facebook re-marketing to improve conversion rate
We have to find a new way to create custom landing pages in order to improve Conversion Rate
Increase Blog/YouTube subscribers
Use the email list from the PM book to increase blog subscribers / More people will see our new content. 600+
Use the email list from the PM book to increase YouTube subscribers / More people will see our new content. 400+