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image (Meaning (Directing is (practical aspect (of management. (implies…
Meaning
Directing is
practical aspect
of management.
implies instructing,
guiding & inspiring
people in
organisation to
achieve objectives.
means issuance
directives & guidance
and overseeing
of subordinates.
A manager
can formulate
plans,create sound
organisational structure,
select requisite
personnel but
unless & until
physical & human resources
guided properly,
pre-determined goals
can not be
accomplished.
Importance Meaning
regarding as
essence of management
in action.
its heart
of management
process.
Because every
unit needed to
be told
what time &
should be done,
which manner
it is to
be accomplished.
1. Initiates Action.
Without direction
other managerial
functions proves
ineffective.
All organisational
activities initiated
through directing.
it converts plans
into concrete
results.
primary motive
to activate
employees to
work & to achieve
group goals.
2. Integrates Employee's Efforts.
harmonises efforts
all subordinates
to persue
organisational objectives
by guidance,
supervision & counselling.
Sound direction
ultimately leads
to effective
co-ordination.
3. Means of Motivation
get best
result from
activities of business,
need to motivate
employees so
work willingly
& perform
to best
their abilities.
4.Facilitates Change
Organisation operate
an ever-changing
turbulent environment.
helps organisation.
in adopting itself
to changes
taking place
in environment.
Employees often
resist charges
due to
fear adverse
effect.
