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Chapter 4
Developing Mission, Vision, and Values (Principles of Visionary…
Chapter 4
Developing Mission, Vision, and Values
mission statement
communicates the organization’s reason for being, and how
it aims to serve its key stakeholders.
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values
beliefs of an individual or group, and in this case the organization, in which they are emotionally invested.
values statement which either reaffirms or states outright the organization’s
values that might not be evident in the mission or vision statements.
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Creativity and Passion
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passion - refers to an intense, driving, or overmastering feeling or conviction
The Nominal Group Technique (NGT)20 is a method of facilitating a group of
people to produce a large number of ideas in a relatively short time.
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