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B2C eCommerce Strategy (copyright - Ravi Kumar) (Technology (Legacy…
B2C eCommerce Strategy
(copyright - Ravi Kumar)
Business
Architecture
Capabilities
Requirements
Roadmap
Goals
Process
Process Gaps
Use cases
People/Process/Tools
People
Gaps
Partner/Contract
Interfaces,
Dependencies and
Relationships
Celebrate
Skills
Goals/Expectations, ...
Process
Agile
Change Mgmt.
Support
Tools
Dev
DevOps
Support/Monitoring
Slack ?
Strategic Planning
Preparation
Who needs to be involved ?
Without a doubt all disciplines
and functions will be impacted
C Level support - Strategic priority
New specialization required -
Ex: Development/maintenance of digital content;
Analyzing channel performance;
Placement of search bar on eComm site, etc.
eCommerce Lead ?
Staffing model -
Dynamic, evolving, fluid,
can start out small.
Can be tricky
Focus/Driver -
Marketing or Sales ?
Marketing - Emphasis on Branding,
Influence, Digital ads, SEO,
Content marketing, Personalization,
Campaigns, etc
Sales - Emphasis on Supply chain,
volume, market share,
profitability, pricing, promotions,
distribution, etc
When will plan
be ready
& shared ?
How often to track,
revise plan ?
RACI
Internationalization ?
Freedom for localization
Global factors ?
Brand, performance ?
regional team latitude ?
How to get to future state ?
Approach
/Strategy
Key Decisions
Principles ?
Embrace Continuous improvement
Agility/Scalability ?
Internationalization ?
Componentizied - Microservices,
Buy vs Build vs. Adapt
Mobile ?
Build vs Buy vs Adapt ?
Best of Breed ?
Small # of vendors with
large packaged apps
vs.
Large # of vendors with
small packaged apps
Cloud ?
Onprem
Hybrid
Hyper-scale
Objectives
Financial
Customer
Operational
People
Goals or
Initiatives
1
2
3
Future State
Northstar
Vision
Goals,
Outcome
Priorities
KPIs
Benefits/advantages
Painpoints
Key Capabilities
Current State
Strengths/Weakness/Opportunities ?
Buy/Build/Adapt ?
Skill sets ?
Technology stack
Execution - How will we manage the plan ?
Architecture
Master data
Service
Product Hub
Catalog
Pricing
Digital
assets
Customer Hub
Preferences
Authn/Autho
Consent Mgmt
Inventory Hub
ATP
Inventory
Location
Optimized
Shippment
Inventory
Synch
Purchase
Hub
Purchase History
Purchases
Shipping
Service
Address
verification
Offers/Promotion
System
Payment
Service
Gift
Loyalty
Credit
Taxes
Intl.
Payment
services
Order
Management
System
Fraud
Mgmt
Marketing
/Analytics
Services
DMP
DSP
Segmentation
CDP
ESP
Campaign Mgmt.
Other Analytics
Merchandise
Allocation & planning
Personalization
Data
Services
Reporting
Analytics
Movement
Returns
processing
Service
CMS
Supply Chain
Services
Technology
Front End
Tech stack
Back end
Tech stack
Integration
Tech stack
Data Layer
Tech stack
Reporting
Tech stack
Analytics
Tech stack
Platform
Tech stack
CI/CD
Tech stack
Monitoring
Management layer
Tech stack
Security
Tech stack
Legacy System
Integrations
WMS
ERP
EDW
Logistics
Systems
Customer
Support systems
Merchandizing/Allocation
Planning System
CMS
DAM
Caching
Tech stack
Marketing
Tech Stack
Marketing
Tech Stack
Supply chain
Tech stack
Intl.
Tech stack
Cloud
Tech stack