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Five forces - DE (Substitute products (59) (Strength factors? (Good…
Five forces - DE
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Existing rivals (52)
Strength factors?
I think there is sufficient differentiation in products, however some may be easily copied by bigger players very quickly, need to understand this better
No idle production capacity at this stage, too early
Expensive to switch but target will be getting in first, market is still new enough for that globally
Buyer demand will be growing, probably rapidly as part of Industry 4.0. I think we have hit early majority stage?
Still early so not too much competition in NZ (not sure globally), and competitors will be quite varied in size and exact scope of offerings, i.e. design / build / install / maintain
Diversity and global reach of competitors will likely be a strong force, especially given DEs size and location
High exit costs? - I think there would be a strong market to buy smaller failing businesses, so probably not a huge force
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