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Prerequisites (Content Creation (Story Steps (Content Pillars (Content…
Prerequisites
Content Creation
Story Steps
Content Pillars
Content Categories
Hero
Hub
Hygine
Content Types
Owned
aCo-created
Curated
Paid
Content Filters
Buzz
Customer Interest
Strategic Alignment
Persona
Channels Behaviour
Top Influencer
Type of Content
Need
Want
Behaviour
Solution
Result
Benefit
Content Distribution
Consider the Channels
Owned
Earned
Paid
Partner
Establish Integrated Delivery Plan
Content management and measurement
Create Team
Process Management
Content Calendar
Objectives
Brand Platforrm
Channels
Psychographics
Journey Map