Focused runner
Dynamic fit running shoe
challenges classic running construction
challenges classic running shoe fit
components
midsole
outsole
upper
sock liner
heel striking
Midfoot striking
stability striking
recovery
adaptive fit
different options based on striking pattern
personalized fit
heel and toe off protection
problem statement
Create a running shoe that challenges traditional fit and performance
a dynamic footbed paired with a adaptive upper creates a personalized running experience
different foam densities
different stack heights
why generative?
what does the user want?
what will the evolution of the current generative trend be
generative mapped with the human body
nature driven generative
performance driven generative
aesthetic driven generative