PROJECT COGGLE

Background

Pakistanis are eating out for a wider range of occasions more frequently than ever before

Pakistanis spend more than Rs: 114.78 billion on eating out annually, higher than any other developing country

In Pakistan, 11 million people used to go to hotels and restaurants every day

In this rising demand for outside food I decide to open up a restaurant

people of Karachi can enjoy many Asian countries dishes in one place along with the Asian dinning environment

Costing

Objective

Quality Dining Area

Quality Waiting Facility

Quality and Quick Service

Best and Enjoyable Asian countries atmosphere

Quality Asian countries food at competitive price

Methodology

Step # 1 INFORMATION GATHERING

Taste

Acceptance

Taste

Presentation

Financial

Step # 2 LAND FOR A RESTAURANT

Potential of business

Location

Type of land

Customer class

Methodology

Step # 3 COLLABORATION WITH
CHEF FOR ASIAN FOOD TASTE

Information about each
Asian country food taste.

Information about Bangladeshi Food Taste.

Information about Indonesian Food Taste.

Information about Indian Food Taste.

Information about Saudi Food Taste.

Information about Pakistani Food Taste.

Information about Chinese Food Taste.

Step # 4
RAW MATERIAL
/ INPUT

Purchasing of theme based crockery.

Purchasing of theme based decorating items

Purchasing of theme based furniture.

Step # 5 HUMAN
CAPITAL

Receptionist

Sewers / Clean manager

Security guards

Accountant

Manager

Supervisor

Waiters

Highly qualifies chefs

Crockery

Furniture and Interior

Kitchen Equipment

Equipment

Land & Building

Owned

18,81,000

2,02,000

7,21,150

9,09,000

Means Of
Finance

Own investment

Bank loan

19, 00,000

18, 13,150

PRICING

35% profit margin

10% will be used to recover the loan amount

15% will be use as my personal profit/earning.

10% will distributed among transgender, disable person and blind staff

MARKETING PLAN

Invite Actresses

Invite You tubers

Invite Bloggers

Social media marketing

Universities visit

Project Name

Product Name

Taste Of Asian Cuisine

Indonesian cuisine

Chinese cuisine

Saudi cuisine

Bangladeshi cuisine

Indian cuisine

Pakistani cuisine