PROJECT COGGLE
Background
Pakistanis are eating out for a wider range of occasions more frequently than ever before
Pakistanis spend more than Rs: 114.78 billion on eating out annually, higher than any other developing country
In Pakistan, 11 million people used to go to hotels and restaurants every day
In this rising demand for outside food I decide to open up a restaurant
people of Karachi can enjoy many Asian countries dishes in one place along with the Asian dinning environment
Costing
Objective
Quality Dining Area
Quality Waiting Facility
Quality and Quick Service
Best and Enjoyable Asian countries atmosphere
Quality Asian countries food at competitive price
Methodology
Step # 1 INFORMATION GATHERING
Taste
Acceptance
Taste
Presentation
Financial
Step # 2 LAND FOR A RESTAURANT
Potential of business
Location
Type of land
Customer class
Methodology
Step # 3 COLLABORATION WITH
CHEF FOR ASIAN FOOD TASTE
Information about each
Asian country food taste.
Information about Bangladeshi Food Taste.
Information about Indonesian Food Taste.
Information about Indian Food Taste.
Information about Saudi Food Taste.
Information about Pakistani Food Taste.
Information about Chinese Food Taste.
Step # 4
RAW MATERIAL
/ INPUT
Purchasing of theme based crockery.
Purchasing of theme based decorating items
Purchasing of theme based furniture.
Step # 5 HUMAN
CAPITAL
Receptionist
Sewers / Clean manager
Security guards
Accountant
Manager
Supervisor
Waiters
Highly qualifies chefs
Crockery
Furniture and Interior
Kitchen Equipment
Equipment
Land & Building
Owned
18,81,000
2,02,000
7,21,150
9,09,000
Means Of
Finance
Own investment
Bank loan
19, 00,000
18, 13,150
PRICING
35% profit margin
10% will be used to recover the loan amount
15% will be use as my personal profit/earning.
10% will distributed among transgender, disable person and blind staff
MARKETING PLAN
Invite Actresses
Invite You tubers
Invite Bloggers
Social media marketing
Universities visit
Project Name
Product Name
Taste Of Asian Cuisine
Indonesian cuisine
Chinese cuisine
Saudi cuisine
Bangladeshi cuisine
Indian cuisine
Pakistani cuisine