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Business Plan (Operations (Safety (Safety Instruction video on a screen in…

- - - - Laser tag equipment
      - Foosball table, pool table, air hockey table and dart board
      - Waiting lounge
      - 2 separate Washrooms
    - - Buy ticket or coin for the game
      - Wait in the waiting lounge until the turn comes
      - In laser tag game, wait until the player names are registered in the game
      - Wait for instruction and wear the equipment in the order given
      - Play game and exit after the game end through the exit door
- - - - University Students
        
        6000+
      - School children
        
        250000+
      - Youngsters
        
        120000+
  - - - Strengths
        
        No similar product in market
        
        Located in populated area
        
        Rental space near other entertainment amenities therefore attracting people to the laser tag arena
        
        Business promotes physical activity
        
        Ease of booking
      - Weakness
        
        Long waiting time for customers
        
        Sales may vary during weekdays
        
        Arena would be at basic level (in terms of equipment) in the initial stage
        
        Insufficient marketing likely to cause business to decline
      - Opportunities
        
        Reputation for being the only laser tag in Kuching
        
        Being able to promote special events or occasions in collaboration with MBO cinemas
        
        Becoming popular sport amongst youngsters
      - Threats
        
        Less availability during peak times
        
        CInema can get competitive due to the arena taking customer attention away from the movies
        
        Any new business that sets up a laser tag arena
        
        Conservative point of view of practicing gun based combat, hence promoting violence in a way.
        
        People who prefer an inactive form of enterainment instead
    - - Power of Customers
      - Threats of new entrants
      - Power of Suppliers
      - Threats of substitute goods
      - Rivalry in the Industry
  - - - Product Definition
        
        Lasertag
      - Product Range
        
        Bonus Drone Time
        
        Bomb Diffusing
    - - Ages 12 or below
        
        Weekdays
        
        11
        
        Weekends
        
        15
      - Ages Above 12
        
        Weekends
        
        20
        
        Weekdays
        
        15
    - - The Spring Shopping mall
    - - Social Media
      - Website
      - E-mail
      - Word of Mouth