IPG Strategy Session Agenda Brainstorm

Business Strategy

Strategic Plan

Vision / Mission Refresh

Org Health/Operational KPIs (Tasha)

iMAP - HPT

IPG iMAP Core Team Results

HPT Overview (Kimber)

IPG Contractor/ALL Team Results

Sales & Marketing

Services Design & Delivery

SOAR Exercise (Kimber)

Magazine Cover Exercise (Nicole)

Marketing

Brand

Digital/Social

Event Workshops (Kimber)

Templates & Exercises

Process Overview

Event Strategy Consulting Projects (Erica)

Selling iMAP and HPT

Process Map

Methodologies/Philosophy

State of IPG Business 2H 19

Event Program Design & Speaker Strategy (Erica or Steve or Rebecca Garrett)

Agenda Design Principles

Speaker Research & Mgmt Principles

Business Operations

Policy/Process Updates (Tasha)

Brainstorm/Ideation - Services

Thought Leadership

Client Services

Referrals

Survey

Process & Templates

Case Studies

Speaking Opportunities

Sales Process Map

Lead Generation

Direct Marketing