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Data Life-cycle (Actionable insights (3) (Descriptive Reports (Monthly…
Data Life-cycle
Actionable insights (3)
Descriptive Reports
Monthly website presentation
Campaign summaries
Tech reports
E-commerce conversion reports
Email performance reports
Root cause analytics
UX Optimisation reporting
Predictive reporting
Provide recommendations
Digital marketing ROI report
Discovery/Define (1)
Create Measurement
Plan
Define metrics
Define benchmark
Define dimensions
Define segmentations
Stakeholder meetings to discuss Objectives, KPI
Setup Tracking
Identify Data
Data Sources
Data Quality
Data Governance
Analysis (2)
Descriptive Analytics
Identify trends & Behaviours
Identify independent & dependent variables
Machine Learning
Predictive analytics
Prescriptive analytics
Identify the right statistical mode to apply
Action (4)
Implementation of the recommendations
Digital enhancements
Measure (5)
Re-run the metrics to see improvements