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Google Ads (Bidding & targeting (Extension (Make ur ads bigger + make…
Google Ads
Bidding & targeting
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Extension
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- Sitelink = offer more cats links from our ad e.g. search "dress" ประเภทของแต่ละ dress (should be relevant)
*ใช้2-4 sitelinks
*เช่น "basketball shoes for $24" "basketball shoes offers" ก็ได้
*ไม่ต้องกรอก desc line 1,2
- Callout = more USPs (why should buy from ur store intead of competitors')
*e.g. free deliver, online since 2011, free return
- Call Extension = for mobile call
- Structure snippet ext = more infor for ur ad e.g. brands
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Framework
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- Why author make this course?
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3+1 Success Factors
- Search Term as a title of ur ad
- CTR gets ur quality score (need > 15% CTR for the 1st place)
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Quality Score
QS10 Reduce CPC -30%, Have a chance on 1st spot
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Keyword Research
Broad Match - men shoes
- Bad men shoes
- men cheap shoes
- men coats
- shoes for dogs
Phrase Match - "men shoes"
Exact - [men shoes] => Recommended
Bonus - +men +shoes => ดีถ้ามี keyword > 2
- Bad men shoes
- men cheap shoes
- men coats => NO!
- shoes for dogs => NO!
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