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Value Real Estate (How Product/Service Solves Problem (Provide Multiple…
Value Real Estate
How Product/Service Solves Problem
Provide Multiple Options
Different Prices
Different Housing Layouts
Different Types of Families
Safety Standards
Child Oriented
Follows Governmental Requirements
Who Will Buy It?
Families
Single Parent
Both Parents
Various Sizes
Other
Price Conscious
Safe Conscious
Customer Problem
Family Housing
Safe
Family Friendly Neighborhoods
Child Proof Housing
Follows Safety Regulations
Affordable
Cheaply Priced
Constructed Cost Effectively
Differentiation
Targeted in Northern New Jersey
Local Knowledge
Property in Area
Custom Care
Competitive Advantage
Targeted to Families
Family Oriented
Understand Concerns
Why Will They Buy It?
Customer Targeted
Familiarity With Area
Familiarity With Familial Issues