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Experimental Space (Content (Subject Line (Tactical formatting (Emojii,…
Experimental Space
Content
Subject Line
Personalization
Name
Tactical formatting
Emojii
Above or below 30
x Emojii or no Emojii
Emojii Only
Email Body
Tactical formatting
Background
Black/White
CTA
text vs image
Product
Audience affinties
UB19 x Running/Originals
Product features
fashion/performance
UB19 fashion or Performance x Running/Originals/Other
Theme
Festival for 18-25 yr olds
Audience
Segmentation
Geolocation
Gender
Matching Content
Oposite Content
Age
Category Lover
Highest affinity
Running/Originals
Other
Orchestration
Time Zone