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Use Case 2: Encourage New users to engage (is this a single event?) with…
Use Case 2: Encourage New users to engage (is this a single event?) with Go365 app
Auto-Profile attributes (app-level user profile data)
User in US has downloaded has taken limited action and has not returned (what is the period of time??)
push message enabled
Push message is delivered. What is message? Or critical action we are encouraging user to take?
Health coaching
Push Engagement Recorded (Campaign ID attached) Complete Next Critical Action
Take Health assessment
Push Engagement Recorded (Campaign ID attached) Complete Next Critical Action
Eat Healthy
Push Engagement Recorded (Campaign ID attached)
Messaging opp. Complete Next Critical Action
Sign up for a challenge
Push Engagement Recorded (Campaign ID attached) Complete Next Critical Action
Log an activity
Push Engagement Recorded (Campaign ID Attached)
Messaging Opp. Complete Next Critical Action
Log back into app "We Miss You Come Back."
Push Engagement is recorded (Campaign ID attached)
Message Testing Opp. Complete Next Critical Action
Fitness Finder
Push Engagement Recorded (Campaign ID attached) Complete Next Critical Action
User in US had downloaded APP and created profile and have not engaged with app further
push message is enabled
Push message is delivered: We Miss you come back." Earn Points
Push Engagement is recorded (Campaign ID attached)
Continued Message Testing. Complete next critical action
User in US has downloaded but never authenticated
push message is enabled
push message delivered
Push Message Delivered: Register now to earn points
Push Engagement Recorded Campaign ID attached
Humana User Profile Data "De-identified USER ID"
User in the US has created Web Profile and has downloaded app
Push message is enabled
Push message delivered: Authenticate on APP
Push Engagement recorded