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Lean Startup (Key Principles (3.5 Build-Measure-Learn (Turn ideas into…

- - - - Make stuff
      - Make money
      - Serve customers
    - - Lear how to build a
        sustainable business
  - - - How to measure progress
      - How to setup milestones
      - How to prioritize work
- - - - Startups
    - - Faster
- - - - Created by Taiichi Ohno
      - Based on Henry Ford ideas, used in 1900s
      - Used on Toyota since 1950s
    - - Minimizing inventory throughout the assembly line
      - Reduce assembly waste
      - Increase productivity
      - Identifying mistakes or imperfections during assembly as early as possible at immediate quality control checkpoints
      - Maintaining close connections with suppliers in order to understand their customers' desires.
  - - - The Four Steps to the Epiphany: Successful Strategies for Products that Win (2005, 5th edition 2013)
    - - Learning about customers and their problems as early in the development process as possible
    - - 1 Customer discovery
        
        tests hypotheses about the nature of the problem, interest in the product or service solution, and business viability.
      - Customer validation
        
        tests the business viability through customer purchases and in the process creates a "sales road map", a proven and repeatable sales process. Customer discovery and customer validation corroborate the business model.
      - 3 Customer creation
        
        executes the business plan by scaling through customer acquisition, creating user demand and directing it toward the company's sales channels.
      - 4 Company building
        
        formalizes and standardizes company departments and operations.