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Innovation (Models of change and innovation (Technology, emphasis on R&…
Innovation
Models of change and innovation
Technology, emphasis on R&D science
Market Pull, marketing focus the market is the source of new ideas R&D
Coupling Model, feedback loops linking marketing and R&D
Interactive model, mix of pull & push models integration within firm emphasis on external linkages
Network Model, building of external linkages
Open Innovation, matching internal and external ideas along side internal and external paths to market,
Types of Innovation
Product
Change in the things (product/service) which organisation offers
Process
change the way in which product/service is created and delivered.
Position
changes in the context in which the products/services are introduced
Paradigm
changes to underlying mental & business model which frame organisational direction
Sustainable competitive advantage
Innovate, learning, change
Research suggests that innovative firms are up to twice as profitable as other firms. PWC 2000
A way and means to create competitive advantage