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Group 10 Task 2 (Marketing Section (Porter's Five Forces Analysis…

- - - - High competition (Traditional and coin-operated laundry shop)
  - - - Working adults and universities students
  - - - Lack of experience
      - Low recognition from public
    - - Big potential to expand to other state or cities
      - Able to expand variety services of laundry shop
    - - Rapid and convenient
      - Affordable and low price
      - Strategic location
      - Offer good quality of customer service
    - - Threat coming from new competitors offering a much more lower price and better service
      - Threat coming from current competitors where amount of customer is stable
  - - - Venue
        
        Jalan Tun Jugah, Kuching
      - Promoting platform
        
        Developed mobile application
        
        Instagram
        
        Facebook
    - - Price will be set based on the subscription basis
      - Going rate strategy
      - Consideration of price which take into account the price of competitors
    - - Services offered
        
        Dry Cleaning
        
        Ironing
        
        Washing
        
        Folding
        
        Pick-up and delivery service
        
        Drying
      - Subscription package
        
        Monthly
        
        Yearly
        
        Weekly
    - - Ways to promote
        
        Offer lower price for students
        
        Promote through social media
        
        Offer lower price based on subscription basis
  - - - Traditional Laundry shop
      - Coin-Operated Self-Service Laundry Shop
    - - Capital cost is fundable for Laundry services shope
      - Entry barrier is low for Laundry service shop
    - - Difficulties in obtaining laundry supplies are low
      - Machinery needed is moderate
    - - There is no similar service available in the market
      - Although the coin-operated self-service laundry is cheap, however it does not provide pick-up and delivery service
    - - Lower price are offered based on customer's subscription in terms of weekly, monthly or yearly basis.
      - Pick-up and delivery service will not be charge if laundry exceed a certain amount of weight
- - - - Partnership
  - - - Innovative and creative ideas and thinking is needed
      - Flexibility in time management