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New possible biscuit for older adult (>60 yo) ((b) Alteration of…
New possible biscuit for older adult
(>60 yo)
(a) nutritionally advantageous compared to existing product
Stealth products
Increase/add essential nutrients
Cheese Oat Biscuits
High in Calcium
High in Fibre
High in Wholegrain
Natural Fruit Oat biscuits
High in Vitamin A
High in Fibre
Higher in Wholegrain
Protein (whey) biscuits/bar
High in Protein
High in Fibre
Seed and nuts biscuits
High in Fibre
Higher in Wholegrain
Reduce/ remove undesired nutrients
Avocado and herb biscuit
Low in saturated fat
Seaweed and oat biscuit
Low in sodium
Product category
Size of packaging
Gift packaging
Economical pack (Large size)
A large tin, no smaller individual packaging
A large roll
A large packaging with smaller individual packaging
Individually packed
Sold in individually packed in small quantities
Product Variety
Flavours
Arrangement
Cost of product
Common biscuits
Luxury biscuits
(c) Product added with non traditional 'functioning ingredients' advantageous to marketing.
Herbs
Butter biscuits incorporated with dried mango peels
Anti-carcinogenic
Anti-mutagenic
Anti-oxidant
High in fibre
Cardiovascular benefits
Chocolate biscuits incorporated with Withania Somnifera leaves
Anti-inflammatory
Immunomodulatory
Anti-oxidant
Treats Arthritis
Wholemeal biscuits incorporated with Ocimum sanctum and Moringa oleifera leaves
High in fibre
Anti-oxidant
Anti-bacterial
Anti-viral
Adaptogenic
Extracts
Sugar biscuits enriched with grape marc extract
Anti-oxidant
High phenolic content
Biscuits with cream enriched with turmeric flower extract
Anti-oxidant
Anti-inflammatory
Improves neurological functions
Improves cardiovascular health
(b) Alteration of nutrients level in product
Chocolate coated wafer biscuit
Reduced fat
Fortified with dietary fibre
Saturated fat free
Trans fat free
Sandwich biscuit with lemon filling
Reduced fat
Contains calcium
Low sodium
Trans fat free
Fortified with dietary fibre
Milk flavoured biscuit
Fortified in dietary fibre
Low fat
Fortified with calcium
Sodium free
Trans fat free
Wheat crackers
High in dietary fibre
Low fat
Fortified with iron
Low sodium
Trans fat free
Sandwich biscuit with peanut butter with chunky oat bits
High in dietary fibre
Reduced fat
Low in saturated fat
Contains calcium
Low sodium
Trans fat free
Oatmeal digestive biscuits
High in dietary fibre
Low fat
Fortified with calcium
Fortified with iron
Low sodium
Trans fat free