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SMGT T4 (Ch4): Evaluating resources, capabilities, and competitiveness…

- - - - The valuable things you have
    - - Your ability to use those valuable things
  - - - Physical
      - Financial
      - Technological
      - Organisational
    - - Brands, image, reputational assets
      - Relationships
      - Human assets and intellectual capital
      - Company culture and incentive system
- - - - Internal
        
        Weaknesses = absence of above
        
        Competencies
        
        Core competencies
        
        Distinctive competencies
        
        Strengths defined as:
        
        Valuable alliances or cooperative ventures
        
        An achievement or attribute for market advantage
        
        Competitive capabilities
        
        Valuable physical, human, organisational, or intangible assets
        
        Skill of expertise
        
        Must have impact on the organisation
    - - External (T3)
- - - - Distribution
      - Sales and marketing
      - Operations
      - Service
      - Supply chain management
    - - R&D and technology
      - HR Management
      - General administration