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Ecology of the Mass Media (9.1 Understanding Mass media (the form of…
Ecology of the Mass Media
9.1 Understanding Mass media
(the form of communication in which large audiences quickly receive a given message via an impersonal medium between the sender and the receiver)
newspapers
magazines
books
radio
television
movies
videos
popular music
computer applications
apps on tablets
cell phones
various multimedia
Mass Media and Socialization
culture (the learned behavior, including knowledge, beliefs, art, moral, law, customs, skills, and traditions, that is characteristic of the social environment in which an individual grows up)
"shapers"
"spreaders"
"transformers"
9-2 Chronosystem Influences on Mass Media
9-3 Macrosystem Influences on Mass Media
(FCC) Federal Communications Commission
has jurisdiction over policies related to the media industry, including restrictions on content and the structure of ownership
(FTC) Federal Trade Commission
is charged with consumer protection, ensuring that advertising and marketing practices are not harmful or misleading
9-4 Children and screen Media:Television and Movies (Videos, DVDs)
Television, Movies and effect on culture
(ACT) Action for Children's Television: age-specific programming, advertising limits in children's TV.
Theories Regarding How Screen Media Influence Children
Social Cognitive theory
Cultivation Theory
Motivation Theory
Displacement Theory
9-5 Screen Media and Socialization: Concerns
1. socioemotional development and relationships
2. physical development and health
Obesity
Substance Use and Abuse
3. psychological development and behavior
Perception
Emotions about Aggression and Violence
Effects of TV Viewing on Attitudes and Motives
Attitudes about Aggression and motives to behave Aggressively
4. cognitive development and achievement
5. moral development and values
Cognitive Development and Achievement
advertising on the screen
Broadcast TV, Diversity, and Stereotyping
Effect of Screen Media Viewing on Children's Reading and Communication Skills
Effect of TV/Video Viewing on Academic Achievement
Cognitive Impact of "Educational" Videos on Infants and Toddlers
Moral Development and Values
Screen Media and Sexuality
morals (individuals evaluation of what is right and wrong)
Values (qualities or beliefs that are viewed as desirable or important, influence attitudes, motives, and behavior)
Mediating Influences on the Socialization Outcomes of Screen Media
viewers cognitive developmental level
psychological needs
attitudes
motives
habits
interests
values
morals
beliefs
experiences
Selective Attention
(choosing stimuli from one's environment to notice, observe and consider)
Influence of Adult Coviewing
controlling the number of hours of television exposure
checking ratings and evaluating what kinds of programs may be viewed
viewing television with their children and discussing the programs
arranging family activities other then television viewing
9-7 Children and Print Media: Books and Magazines
How books and Magazines Socialize Children
Language and Socialization
Language makes ideas and communication of these ideas possible
language also makes it possible to replace action with thoughts
language enables humans to internalize attitudes of others
language is a vehicle by which individuals can express emotions
literacy (being able to communicate through reading and writing)
"the written word endures, the spoken word disappears"
Language, Reading, and Cognitive Development
Psychosocial Development
Role Models
Values
Cope with Problems
understand feelings
Print Media and Socialization Concerns
Fantasy and Reality
Volence
Stereotyping
9.6 Mesosystem Influences on Screen Media
Community-Media Linkages
Public Broadcasting Services
Cable and Satellite Television
Recording devices
Public Interest Groups
School-Media Linkages
reinforces reading and lecture material
aids in the development go common base knowledge among students
enhances student comprehension and discussion
provides greater accommodation of diverse learning styles
increases student motivation and enthusiasm
promotes teacher effectiveness
Peer Group-Media Linkages
text messaging
cameras
MP3 Players
Internet
Family-Media Linkages
9-8 Children and Audio Media: Popular Music
Effects of Music Lyrics
What about Music Videos?
contagion
(the phenomenon in which an individual exposed to a suggestion will act on it)
9-9 Children and Digital Media:The Internet
piracy issues over illegal transfer of copyrighted material
privacy issues regarding the ability to track online usage patterns and gain access to personal data
3.the capacity to hack into unauthorized information
viruses and worms that can destroy data on computers
unsolicited junk mail, or "spam"
Coping with Internet Information Overload
Internet Communication: Social Networking
accessing areas that are inappropriate or overwhelming
being exposed to online information that promotes hate, violence, and pornography
being misled and bombarded with intense advertising
being invited to register for prized or to join a club where they are providing personal or household information to an unknown source
9-10 Children and Multimedia: Devices and Games