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Ecology of Mass Media (Print media (Language (Reading helps language…
Ecology of Mass Media
Print media
More difficult to anazlyze and more complex
Content vs interpretation
Socialization
Different thinking skills
Language
Enables socialization
Magazines and consumerism
Reading helps language development
More structured and complex
Children need to be read to aloud
Books enhance reading development
Role models, values, and coping with problems, understand feelings
Concerns
Fantasy vs reality
Violence
Stereotyping
Screen media and socialization concerns
Impacts socieoemotional development and relationships
Children spend 3-5 hours infront of TV
LIttle supervision
Impacts family interaction and shared interests.
Physical development and health
Lack of physical activity
Exposed to many ads for food
Obesity
Substance use and abuse because of beverage ads
Psychological development and behavior
Perception of reality
Accept tv as true
Emotions about agression and violence
Prevalence of violence has grown
Watching more violence makes children prone to agressive behavior
Desensitization
Cognitive development and achievement
Trouble distinguishing reality from tv
Commercial minutes
Commercials teach that all problems are resolved fast and through technology
Influence children's stereotypes
TV takes away from reading and communcation skills
Educational progams can help achievement
Coviewing with an adult leads to question and conversation
Moral development and values
Shows with socially desireable behaviors influence attitdues
Sexuality
Premarital, extramarital, or nonmarital sex
Socialization outcomes
Children choose the content to which they are exposed
Selective attention
Adult coviewing
parents are frame of reference
Analyze and evaluate content
Control time spent, ratings, discussion, and arrange other activities
Children and screen media: TV and DVDS
Attention demand and visual orientation
Important socializing affects
TV and movies affect culture
Change in sleep habits, meal time, and leisure activity
Childhood consumerization
Targets for programming
Theories how TV affects children
Social Cognitive theory
Behaviorism: observation and imitation
Cultivation theory
If exposed then behavior changes
Motivation theory
Depends on how media is used. Is it used with adult supervision, peers, etc.?
Displacement theory
Displace important activities like reading a book, play, eating, family time and so on
Mesosytem influences on mass media
Community, school, peer group, and the family
Community wants free
School wants educational that reinforces curriculum
Peer group influences via communication devices
Social networking
Parents need to exert control to regulate media
Kids have personal devices
Hard because both work
Understanding mass media
Communication via an impersonal medium
Meaning varies with media type
Socialization and mass media
Influence values, beliefs, and attitudes
Shapers of culture
Spreaders and transformers of culture
Theory of cultivation: TV is a socialization element
Media can change, enchance, or interfere with experiences
We percieve ourselves differently than 60 years ago because of media
Chronosystem influences on mass media
Connected 24/7
Communication and instantaneous delivery
Concerns of effects on children
Popular music
Control mood and emotions
Identify with certain type
Listen 2-5 hours a day
Music lyrics have socializing effect
Macrosystem influences on mass media
Politics, economics, and technology
Regulated by FCC and FTC
Restrictions on content and consumer protection
Movie ratings and parental guidelines
Limited advertising for children shows