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Lead Qualification Process (., .), Marketing Researcher (Completes CTA…
Lead
Qualification
Process
.
.
Marketing Researcher
Completes CTA
OR
1 content engagement
Is it spam?
Is it a student?
Is it dummy data?
Yes
• Lead status to "Invalid"
• Choose best status reason
No
Convert to contact
Completed CTA
OR
2 Content Engagements within 6 months
MQ
(Researcher changes status to MQ)
SDR
Is it right geo?
Is it right org size?
Yes
SA
(SDR changes status to SA)
• Is it customer responsive?
• Does the customer have interest?
No
Contact status to 'Nurture
.
Yes
SQ
(SDR changes status to SQ)
DDM
(
Return if no DDM in what time period?
)
No
• Contact status to 'Not a fit'
• Choose best status reason
Marketing Owner
'Nurture's automatically become MQ on re-engagement
.