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image (Economic Forces (Macro Cycle, Income, Wealth, Expenditure,…
Competitive Forces
Check Table
Economic Forces
Macro Cycle
Income
Wealth
Expenditure
Purchasing Power
Political Forces
Connections
Legal Forces
Check Table
Tech Forces
Sociocultural Forces
International
Tariffs
Quota
Embargo
Exchange Control
Global Marketing Levels :star:
International Market vs Global Market
Adaptation is international = localisation
Standardization
global teenagers
Inter-Market Segmentation
Cross-national segmenting
