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Learning Unit 2 (Sport Activity (Consumer, Private Organisations, Public…
Learning Unit 2
Sport Activity
Consumer
Private Organisations
Public Sport
Non-Profit Organisations
Sport Education
Health and Fitness
Sport Promotion
Merchandising
Promotional Events
Media
Sponsorship
Endorsements
Increase sport Participation
Sport has increase by woman.
33% rise in three years in keep fit activities.
Decline in Youth due to other recreations such as computer games.
Youth that do participate have a professional approach.
The need has arisen for sport coaches.
Nature and Scope of Sport Industry
Activity Settings
School, Professional
Types of Activities
Golf,Soccer
Interrelationships among segments
Product Segmentation Model
Economic Impact Model
Sport Activity Model
Sport Production
Products
Performance products
Facilities