Learning Unit 2 (Sport Activity (Consumer, Private Organisations, Public…
Learning Unit 2
Health and Fitness
Increase sport Participation
Sport has increase by woman.
33% rise in three years in keep fit activities.
Decline in Youth due to other recreations such as computer games.
Youth that do participate have a professional approach.
The need has arisen for sport coaches.
Nature and Scope of Sport Industry
Types of Activities
Interrelationships among segments
Product Segmentation Model
Economic Impact Model
Sport Activity Model