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Chapter 2 (Integrated marketing mix strategy (Place: business activities…
Chapter 2
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Swot Analysis
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Opportunities: what the organisation can start doing that they haven't been doing to increase productivity.
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threats: the external aspects that can influence to low production of your organisations. for example, competitors
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Distinguish between the market segmentation, market targeting ,positioning and differentiation
Marketing targeting: evaluate each segments attractiveness and select one or more segments to enter, in which the firm will be able to maintain profitability
Market differentiation and positioning: differentiate the market offering to create superior customer value
Market segmentation: divides the market into distinct groups of buyers with different needs, characteristics and behaviours.