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Moodboard and Digital Prototype (Digital prototypes (Natural next step…

- - - - Focus on functionality of system
      - Show navigation and interactions
    - - A proof of concept
      - Not the final product, but if possible
        
        Fonts
        
        Colour schemas
        
        Artwork
  - - - Clarify functionalities
      - Clarify the navigation flow
      - Ensure that the business model is supported
      - Help move along the UI design process
    - - Content position
      - Interactive elements position
      - Functions available
      - Priorities
      - Scope
  - - - Produce as many potential solutions as possible
      - Discard the bad ones, keep and refine the good ones
    - - Users perform tasks on the digital prototype based on certain scenario
  - - - Show only major navigation elements and content elements
      - Don't show colours, images, meaningful contents, generic fonts
    - - Starts getting into UI design territory
      - Closer to what the final version would look like
      - Include naviation as click through
      - Realistic data + images are important