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CH9 銷售推廣策略、整合行銷及代言人行銷 (5 elements of selling promotion mix (ads, promote,…
CH9 銷售推廣策略、整合行銷及代言人行銷
5 elements of selling promotion mix
ads
promote
staff
news
direct marketing
Brand power
Brand awareness
Brand loyalty
Brand identification
Brand consumption
Brand preference
Integrated marketing
multimedia
cross-media
cross-event marketing
multiple goals
Advantages of online marketing
low budget
international
real-time
Online marketing tools
Social media
Instagram
Facebook
Dcard
Online advertising
Web banner advertising
Youtube video
online marketing vs offline marketing
ATL
TV
newapaper
BTL
Internet marketing
promotion in store
Promotion methods
(to customers)
free sample
coupon/voucher
gifts
IMC
Integrated marketing communications
Integrated marketing(example)
city cafe