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CH8 定價策略 (6 factors affect price (how special is it, how much do customers…
CH8 定價策略
6 factors affect price
how special is it
how much do customers need it
the budget of the product
the rivals
have to be reasonable
on sales or not
Reasons to decrease price
overproduction
recession
new market spring up
try to be the leading brand in the industry
Product lifecycle is on the decline stage
Common pricing strategies
Promotional pricing
Cost-plus pricing
Value-based pricing
Penetration pricing
Competitive pricing
4 factors lead to financial loss
low income
high budget
low margin
high operating expenses
3 factors lead to increase profits
income meets the standards
control the budget as low as possible
control the cost as low as possible
New Products Pricing
skim pricing
Market Penetration Pricing
Neutral pricing