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CH6 品牌策略 (Successful strategy of positioning (Show the features of…
CH6 品牌策略
Successful strategy of positioning
Show the features of products
Problem solved
Competitive
Emotional appeal
Feature of brand's name
What benefit would brings to customers?
Pronunciation and readability
One-of-a-kind
Advertisement (examples)
一匙靈 （detergent）
高露潔（tooth paste）
王品多品牌策略
Definition/Concept
Customers' review and experience on the products
Customers' trust and confidence to company/brand
Own a production line brings more profit than OEM
Value of brands
To company
Effectiveness on marketing
Brand loyalty
To customers
satisfaction
confidence when buying products
Information of products
Brand Extension (example)
EVERGREEN Group（長榮）
EVA AIR
Evergreen Marine
Evergreen International Hotels