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CH4 行銷4P組合 (The Marketing Theory of 4Ps (Promotion (ads, sales), Product,…
CH4 行銷4P組合
The Marketing Theory of 4Ps
Product
Price
Place
Promotion
ads
sales
4P vs 4C
Customer value
Cost down
Convenience
Communication
8P/1S/1C
8P(a concept which expand from 4P)
Public Relatic
Personal Selling
Physical Environment
Process
1S
Service
1C
CRM (Customer Relationship Management)
ex: membership cards (Watsons, Carrefour, icash, Happy Go by SOGO)
Service industry 8Ps
take Mc donald's as an exmaple
Products: hamburger, coca-cola
Place: over 340 stores in Taiwan
Price: $39, $69, $99 etc.
Promotion: Jolin Tsai
Actual environment: clear, tidy, bright
SOP: fast and smooth
Services: 24/7 available
Staff: nice and friendly