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Drip Campaign: Awareness to Conversion, Awareness (Prospect tagged Betr…
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Awareness
Prospect tagged Betr Health Prospect that completed the Betr Health Quiz but has not downloaded the app. Tag: Betr Health Prospect
Email: Welcome! We are so excited that you have found Betr. We want you to become your best self just like so many others who have taken this journey. (Testimonial Video that matches the answers they gave in the quiz). Link to download the app.
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Visited Website and we don’t have their Email.
Prospect who knows they have a problem and knows of our solutions. No tags at this point.
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Conversion & Loyalty
Taken the Quiz, Downloaded App, and Purchased. Tags: Added to App and Betr Health Member
Email or IAM?:Thank you for choosing Betr! You are going to like it here. Schedule your introductory call with a coach to get started (link to schedule).
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Advocacy
The customer has shown brand loyalty with multiple investments of any value, frequent web and app visits, or has scheduled a recurring investment for more than three (3) months, and is active in the Betr Health community (has referred clients, messaged in the group chat, etc.) Tag: Brand Advocate Prospect
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