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CH2 行銷情報與商機洞察環境 (12 commercial possibilities under changes in the business…

- - - - elements in the environment that the business or project could exploit to its advantage.
    - - elements in the environment that could cause trouble for the business or project.
  - - - characteristics of the business or project that give it an advantage over others.
    - - characteristics of the business that place the business or project at a disadvantage relative to others.