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Strategies (Examples ((b) Vertical/Horizontal integration, (c)…
Strategies
Meaning
Its military
term which
means to counter
moves of enemy
forces.
these are
policies which
prepared keeping
in mind
competitive
environment.
Defination
"Stra
tegies
denote general
programme
of action
& deployment
of emphasis & resources
towards attainment
comprehensive objectives".
Examples
(b)
Vertical/Horizontal integration
(c)
Disinvestment
(a)
Growth strategy
(d)
Retrenchment