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Personas (Strengths of personas (Persona goals tell us what the software…
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Strengths of personas
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Gives a clear idea of who a "user" is -> removes assumptions of who the user is and what the user needs
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Constructing personas.
- Identify variables that differentiate distinct aspects of observed behavior
Activities: what the user does, frequency, volume
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- Map interview subjects (users) to behavioral variables
- Identify significant behaviour patterns
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- Synthesize characteristics + goals of the personas
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- Check for completeness and redundancy of the persons
- Prioritise the personas to determine which should be the primary design target
Persona types
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Customer: address the needs of customers, not end users
Served: not users, but directly affected by the use of the product
Negative: specific types of users that the product is not being built to serve; should not be the design target