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Free-Growth Podcast Strategy
All Possible Factors to Consider (Behaviors,…
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Behaviors
Outside Spotify
(e.g., what are people doing while listening to podcasts? what can people be doing while listening to podcasts?)
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Type of Nudges + Prompts
Intention-Behavior Gap
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Quantify the Intention-Behavior Gap + Segment off of it: How many podcasts do you want to explore this first week? vs. How many podcasts are people actually exploring their first week?
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