Please enable JavaScript.
Coggle requires JavaScript to display documents.
CH4-行銷4P組合概念 (行銷4P (Promotion (推廣戰略), Place (通路戰略), Product (產品戰略), Price…
CH4-行銷4P組合概念
行銷4P
Promotion (推廣戰略)
Place (通路戰略)
Product (產品戰略)
Price (價格戰略)
行銷4C
Communication (傳播溝通)
Convenience (便利性)
Customer- Orientation + Customer Value (顧客價值)
Cost Down (成本降低)
目的
產品是否價廉物美
行銷通路是否普及
產品及服務是否能滿足顧客需求
產品整合傳播行動及計畫是否能引起共鳴
服務業8P/1S/1C
Customer Relationship Management (顧客關係管理)
Service (售後服務)
8P
Place (通路)
Promotion (廣告&促銷)
Price (定價)
Personal Selling (人員銷售)
Pubic Relation (公共事業) ex.公益活動
Product (產品)
Physical Environment (現場環境) ex.星巴克
Process (服務流程) ex.SOP
4P重要性排序
推廣-產品-價格-通路