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Ad for drinking water (Ways to Advertise Message (Poster (Can directly…
Ad for drinking water
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Research
Past Attempts
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Unsuccessful
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Video only focused on the can of fat, the man drinking the fat and the glass of fat. There was no variation in visual content.
Statistics
Those that regularly consumed one or more soft drinks each day were 25% more likely to have developed trouble managing blood sugar
Framingham Heart Study: almost 50% of the people that regularly consumed one or more soft drinks per day have an increased risk of developing a 'metabolic syndrome'.
Out of 40, 000 men, over a 20 year period, those who consumed one can of a sugary beverage per day had a 20% higher risk of having a heart attack or dying from a heart attack.
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Ideas
Poster
(like cigarette packaging) photos of medical conditions that results from the over consumption of carbonated drinks
Side-by-side comparison of the effects of drinking mainly water on your body & appearance vs. the effects drinking mainly carbonated drinks has on your body & appearance