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Previous Event History (Post event research (Promotional strategy &…
Previous Event History
Post event research
Promotional strategy & results
Previous event pricing & costs
Previous event "scrapbook"/folder
photos & videos
Attendees
Participants profile
country of residence
reason for attending
how they found out about the event
Presenters & Collaborators profile
country of residence
title/specialtisation
how they found out about the event
survey/report
Concept
Value Proposition
Tagline
Key Message (Why attend the event?)
Theme
event #hashtag
Objective Statement
Event Title
Core Target Group
Event Location
Event Date
Marketing & Advertising budget
Database Mailing Lists
Pre-event
Partnerships and Collaborations
Research: potential partners & collaborators
Email Invite for collaborators
Timeline
Program Highlights
Program Schedule/Itinerary
Set Super Early Bird & Early Bird Dates
Promotional
Digital
Website
Post on Events Page
graphic: 600 x 400 px
Create Event Info Page
Create Event Registration Page
Create Blog Post
Social Media
Facebook
graphic: FB event page
LinkedIn
graphic: LinkedIn banner
Instagram
graphic: IG announcement
Twitter
Youtube
video: teaser
Instagram Story
Instagram TV
video: teaser
LinkedIn Passion Leaders
graphic: A5 event poster
Email
set: Opt-out option
Save the Date
Expression of Interest
Earl Early Bird Campaign
Early Bird Campaign
Follow-up Campaigns
graphic: Email Header
Paid Ads
External Blogs/Sites
Event Calendars
Event/Retreat sites (if applicable)
Other Media
Flyers & Posters
Radio
Champions & Influencers
What will collaborators get in return?
set finalisation/closing date for collaborator acceptances
Will we be getting sponsors?
Event Marketing Bible